|Actor||Todd Thomas Dark|
|Seen||Manual for Murder|
|Job||Businessman and entrepreneur|
|Comments||This is an article about a fictional representation of an historical character, location or other entity.|
W.K. Kellogg was born on April 7, 1860, in Battle Creek, Michigan, a city located about 110 miles west of Detroit. He was the seventh of sixteen children born to John Preston Kellogg and Ann Janette Kellogg, both of whom joined a burgeoning new religious group in the city known as the Seventh Day Adventists.
In 1877, his older brother John devised a type of dry cereal he called Granula, to distinguish it from Granola, a name already trademarked by a New York State physician, and he and Will experimented with other grains. By 1894 the two were working with a boiled wheat paste that the doctor hoped would be more easily digestible for some sanitarium patients. One of the batches was accidentally left out for several hours, and dried out. They put it through the cereal-making rollers anyway and “were surprised to discover that instead of coming out in long sheets as it always had in the past, every wheat berry came out flattened into its own thin flake,” explained Rod Taylor, a writer for Promo magazine “After baking the flakes, the two realized — much to their delight — that they had stumbled on a whole new type of food.” This became the world's first “flaked” cereal. [*]
The “Toasted Corn Flakes” laid the foundation for the later success of The Kellogg Company, which dominated the packaged breakfast food market in America for much of the twentieth century. Kellogg bested his competitors in a crowded field by relying heavily on advertising and promotional gimmicks, but he was an early pioneer in brand management, and more than a century after his company came into being in 1906, Kellogg cereal boxes still bear his distinctive signature as a logo.
Appearances and Mentions
The Glass Ceiling (mentioned)
- Gilbert Birkins of Birkins Farms in Mimico states that his Corn Shards breakfast idea would have taken off but for "that Kellogg fellow".
- W.K. Kellogg is a patient at Toronto Mercy Hospital, attended by nurse-want-to-be Ruth Newsome-Higgins who helps name Kellogg's cereal: Kellogg's Corn Flakes. Then, later, Ruth's feathered hat inspires his company's logo – the red rooster.